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1999
Our inspiration! Former Lotte
Berk Instructor Michelle Austin
(seen here with Lotte Berk in
London) evolves the original
bar workout to a whole new
level with a workout that
incorporates a modern
understanding of physiology
and kinesiology.
1999
The Fluidity Bar prototype –
created with Dad's help
in the basement, and
Fluidity classes debut
at the prestigious Reebok
Club in New York City.
March 2000
Fluidity classes are packed
with enthusiastic followers who
swear by the method's long,
lean results.
"Now that yoga and
Pilates are fitness
mainstays, in-the-know
exercisers are moving
on to Fluidity."
Elle Magazine
2001
Fluidity introduces its logo –
symbolizing the graceful
form and movement of the
human body.
2002
Building upon the success
of the Fluidity Bar prototype,
this MIT-designed Fluidity Bar
commercial unit rolls out to NYC
gyms. No detail goes undone!
2005
Fluidity announces its inaugural
Fluidity 12-Week Challenge
at Bally's in New York City.
Over 1,000 people sign up for
a chance at one of 44 coveted
spots in the first 48 hours alone!
2006
Bringing Fluidity home!
The Company launches its
Fluidity Bar home unit and
DVD workouts through a
nationally televised infomercial
on January 5, 2006.
2007
Lights...camera...ACTION!
15 incredible women from
across the country – all Fluidity
customers – meet Michelle
on the set of the Company's
2nd infomercial, filmed in
Pasadena, CA.
Personal success stories like
theirs have played a huge part
in the Company’s success.
2008
Still operating out of its
5th floor walkup in NYC,
Fluidity garners over 200,000
customers in its first 3 years
to market and continues to
take the fitness world by storm.
Still operating out of its
5th floor walkup in NYC,
Fluidity garners over 200,000
customers in its first 3 years
to market and continues to
take the fitness world by storm.
Fluidity gets an
"A"
The Today Show
"A"
The Today Show
"Absolutely Fantastic"
Fox & Friends
January 2008
Fluidity is Fitness Magazine's
January 2008 cover story.
2009
Penn State University
honors Fluidity Founder Michelle
Austin for her outstanding
professional accomplishments
with an Alumni Fellow award
— the highest award given
its alumni.
November 2009
To our sheer delight,
Britney Spears is among our
200,000 customers! According
to an insider, "Britney loves
what (Fluidity) does for her
butt and legs."
2011
Fluidity announces a
partnership with American
Telecast Products, LLC that
will encompass the TV and
soon-to-launch retail channels.
The partnership represents the
next step in Fluidity's evolution
as a leading fitness brand.
2013
Stay tuned! Fluidity classes
featuring the Company’s
dual-user Fluidity Bar and
Fluidity Instructor Certification
Program are slated to launch
to gyms and spas nationally
in 2013.
